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What to expect when branding

Aside from the "tricks" to getting a good brand mark which I will explain below, there are definitely some things to consider when ordering a brand for your business or hobby. First, branding isn't perfect, a lot of times customers believe that every mark will be perfect, perhaps they've seen laser etched items and assumed those were branded, but laser etching is far expensive unless you are marking hundreds of items. Part of the appeal of a branded item is that the mark looks "hand done" and not machine made, branding typically has more of a rustic quality and this should be celebrated or even enhanced. Second, branding is a skill and does take practice and good note taking to...

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